What We Do

Four ways we make founders impossible to ignore

Most founders start with positioning, then keep us on to run it. Each engagement stands on its own.

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Flagship Engagement

Positioning & Strategy

The engagement that comes first. We define what your market should believe about you and why you are the obvious choice — then map how that belief reaches the people who need to hold it. You leave with decisions you can act on, with us or without us.

What’s Included

  • Market and competitive read
  • Positioning and narrative development
  • Message architecture
  • Channel plan and content thesis
  • Working sessions with the founder
  • Written strategy document

Who It’s For

Founders whose business has outgrown word of mouth, and who need to decide what they stand for before spending another dollar on content.

Core Engagement

Content Engine

The work that carries your position to market. We run the editorial, make the flagship pieces, and publish on a cadence that holds whether or not you are thinking about marketing that week.

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What’s Included

  • Editorial direction and topic pipeline
  • Scripting and interview support
  • Flagship long-form and podcast episodes
  • Packaging: titles, thumbnails, descriptions
  • Publishing and channel management
  • Monthly review against the strategy

Who It’s For

Founders committed to a consistent public presence who want it run properly, instead of squeezed in between client work.

Reach

Distribution & Amplification

One idea, many surfaces. Each flagship piece becomes the short-form, social, and written assets that carry it into the places your market already spends its attention — so good work stops disappearing after one post.

What’s Included

  • Short-form cut from flagship pieces
  • Platform-native formatting and captions
  • LinkedIn and newsletter adaptation
  • Cross-channel publishing calendar
  • Paid amplification setup
  • Performance review by channel

Who It’s For

Founders already producing good work who are not getting the reach it deserves.

Authority

Founder Presence

Your reputation is the asset. We build the presence around it — the profiles people check before a call, the writing they read, and the rooms your name reaches before you do.

What’s Included

  • Founder narrative and bio suite
  • LinkedIn profile and ghostwriting
  • Podcast guest and speaking positioning
  • Press and media outreach
  • Personal site and portfolio direction
  • Quarterly presence review

Who It’s For

Founders who are the most credible voice in their company, but whose credibility never leaves private conversations.

Not sure which one you need?

That is usually the right reason to book. A short call is enough to tell whether the problem is your position, your output, or your reach.

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